The launch of Akashvani Maitree, AIR’s cross-border Bangla service will begin from August 23. The service will be broadcast in India and Bangladesh on 596 KHz. Joint-collaborations are also being planned for future telecast. 
Wartime history
The Bangla radio service, launched in 1971 during the Bangladesh Liberation Movement and discontinued in 2010, was to go on air with a mix of news and cultural programming. 
Reasons for re-launch of service
The re-launch of the channel on 596 KHz has twin objectives, say officials: To counter the presence of CRI (Chinese Radio International with its strong programming) and to attract Bengali-speaking listeners from both countries. Live-streaming of programmes online will cater to the Bengali diaspora.