The first Digi Dhan mela in the country was held in Gurugram, Haryana to promote digital and cashless transactions.
Events at mela
1. The Lucky Grahak Yojana (LGY) for consumers and Digi Dhan Vyapar Yojana (DVY) for merchants were launched to enable people to purchase items only by making digital payment.
2. The fair also educated the people on how to use mobile phones or AADHAR for making payments online.
Objective of the scheme
The Union Government has launched LGY to encourage the consumers and DVY to encourage merchants for transition to digital payments. The main focus of these award based schemes is to bring the poor, lower middle class and small businesses into the digital payment fold. The National Payment Corporation of India (NPCI) is the implementing agency for these schemes. The award based schemes were started on December 25, 2016 and will end on April 14, 2017 on Baba Saheb Ambedkar Jayanti.